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Bob Barker, best known for being the longtime host of “The Price is Right,” walked on at his Hollywood Woods home on Saturday of natural causes. Barker was less known for his Native American roots. Barker was 99.

“It is with profound sadness that we announce that the World’s Greatest MC who ever lived, Bob Barker has left us,” publicist Roger Neal said in a statement Saturday. 

He was born Robert Willam Barker in 1923 in Darrington, Washington. His father, Byron John Barker, was one-quarter Sioux, which made him one-eighth. His father was an electrical line foreman, who passed away from injuries sustained in a fall from an electrical tower in 1929. 

After his father’s death, Barker’s mother moved the family to the Rosebud Indian Reservation where she taught school. The family lived there until Barker’s early teens.

“I always bragged about being part Indian because they are a people to be proud of. And the Sioux were the greatest warriors of them all,” Barker told the Associated Press in 1962 in an interview. 

Barker’s show business career on the radio for a station in Florida. In 1956, he began to host Truth or Consequences until the program ended in 1974.

Barker had already begun hosting “The Price is Right" in 1972 and remained the host until 2007. He announced his retirement on October 31, 2006 and his final episode aired on June 15, 2007.

“The Price is Right” is television’s longest running game show.

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Levi Rickert
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Levi "Calm Before the Storm" Rickert (Prairie Band Potawatomi Nation) is the founder, publisher and editor of Native News Online. Rickert was awarded Best Column 2021 Native Media Award for the print/online category by the Native American Journalists Association. He serves on the advisory board of the Multicultural Media Correspondents Association. He can be reached at [email protected].