- Details
- By Darren Thompson
Initial response to a new Indigenous fashion show and music festival in Rapid City, S.D. has given its organizers a bit of a jolt.
The first-of-its-kind one-day regional event — called “Culture Shock” — sold more than 4,000 tickets in its first week. The April 15 show at The Monument in Rapid City will feature seven renowned Native American designers, 60 models and performances by 29 Indigenous musicians, rappers, DJs and artists.
Strong ticket sales, artist engagement and solid sponsorship participation have been encouraging, according to Festival Director Dolton Buckman (Cheyenne River Sioux), who told Native News Online the goal was to build community and create something positive for the region’s Native American community. “I wanted to give an outlet for the community to go to,” he said.
In the last few years, the region has seen an uptick of violent crime including more Indigenous people being reported as missing.
“We’ve recently had one of our highest rates in our city for Indigenous people going missing, or getting murdered,” Madonna Rose, who’s also helping organize the event, told Native News Online. “The local area has been going through quite a bit. I was in total support when Dalton reached out to help him organize an event that is positive and full of opportunities for the community.”
The result is a one-day showcase of some of the country's best-known Indigenous fashion designers, models, clothing, musicians, and more. More than 60 Indigenous models are registered for the fashion show, which will feature designs by Norma Baker-Flyinghorse of Red Berry Woman, Kayla Looking Horse, Sweet Sage Woman, Rebekah Jarvey and more.
“The event outreach was insane and it was so beautiful to see everyone come together,” said Rose, who’s organizing the fashion show.
The venue—The Monument—was chosen because Buckman currently works in marketing for the Rapid City Marshalls, who play in The Summit Arena, which is the $130 million addition to the main event center in the region. The Summit Arena has seating for 10,000, and hosts the annual Black Hills Powwow and the Black Hills Stock Show and Rodeo.
Buckman thought since he worked with arena staff that he would pitch the idea for a one-day event. “When I asked them, they were more than happy,” said Buckman of the venue.
Organizers said they want to make connections while highlighting Indigenous people and culture.
“Dalton brought in people from all kinds of backgrounds and nationalities as well,” said Rose of Buckman. “The talent of this event is amazing, from our most cherished artists to people just starting out, there’s something for everyone to see.”
The music festival showcases more than 30 musicians including several Native American Music Award winners Antione Edwards, Gunner Jules, Terrance Jade, Nightshield, Fawn Wood, B. Of South Dakota Records, and many more.
“Čantemawašte, my heart is so happy,” South Dakota State Senator Red Dawn Foster, who is listed as a special guest for the event, said in an interview with Native News Online. “It feels good to witness this convergence of Indigenous excellence, and knowing that it's created and produced by one of our own in our homelands makes this moment even sweeter.”
The event had a budget of $50,000 and included contributions by many local organizations including NDN Collective, Weather-Tite Exteriors, One Spirit, Oyate Health Center, Oglala Sioux Tribe, Teton Times, Main Street Cannabis, Sicangu Company, Thunder Valley Community Development Corporation, and others.
The event’s sponsors covered artist fees, including travel and lodging, venue fees, and marketing for the event. Buckman said he is personally covering the rest.
For tickets or more information about Culture Shock visit the Monument’s website.
More Stories Like This
"Your'e No Indian" Examines the Disenrollment IssueAgua Caliente Band of Cahuilla Indians to Open New Exhibition: Section 14 – The Untold Story
Actor Jonathan Joss, Voice of John Redcorn, Killed in Texas Shooting
Celebrate Summer and Father’s Day at the Chickasaw Cultural Center – June 14
After 30 Years, Berkeley's Turtle Island Monument Foundation Will Be Built
Help us tell the stories that could save Native languages and food traditions
At a critical moment for Indian Country, Native News Online is embarking on our most ambitious reporting project yet: "Cultivating Culture," a three-year investigation into two forces shaping Native community survival—food sovereignty and language revitalization.
The devastating impact of COVID-19 accelerated the loss of Native elders and with them, irreplaceable cultural knowledge. Yet across tribal communities, innovative leaders are fighting back, reclaiming traditional food systems and breathing new life into Native languages. These aren't just cultural preservation efforts—they're powerful pathways to community health, healing, and resilience.
Our dedicated reporting team will spend three years documenting these stories through on-the-ground reporting in 18 tribal communities, producing over 200 in-depth stories, 18 podcast episodes, and multimedia content that amplifies Indigenous voices. We'll show policymakers, funders, and allies how cultural restoration directly impacts physical and mental wellness while celebrating successful models of sovereignty and self-determination.
This isn't corporate media parachuting into Indian Country for a quick story. This is sustained, relationship-based journalism by Native reporters who understand these communities. It's "Warrior Journalism"—fearless reporting that serves the 5.5 million readers who depend on us for news that mainstream media often ignores.
We need your help right now. While we've secured partial funding, we're still $450,000 short of our three-year budget. Our immediate goal is $25,000 this month to keep this critical work moving forward—funding reporter salaries, travel to remote communities, photography, and the deep reporting these stories deserve.
Every dollar directly supports Indigenous journalists telling Indigenous stories. Whether it's $5 or $50, your contribution ensures these vital narratives of resilience, innovation, and hope don't disappear into silence.
The stakes couldn't be higher. Native languages are being lost at an alarming rate. Food insecurity plagues many tribal communities. But solutions are emerging, and these stories need to be told.
Support independent Native journalism. Fund the stories that matter.
Levi Rickert (Potawatomi), Editor & Publisher