
- Details
- By Rich Tupica
LOS ANGELES — Film industry veteran Joanelle Romero already keeps busy with a number of projects, including operating the Red Nation Celebration Institute (RNCI). Now, she is embarking on a new venture: Indigenous New Media.
Romero’s online streaming company, Red Nation Television Network, which is the distribution arm to RNCI, created a new deal, according to a release.
Indigenous New Media aims to introduce talent, creatives and executives to a variety of opportunities in entertainment. The release also states the new company seeks to “double the number of Indigenous creatives in a diverse array of entertainment fields.”
Financially, Indigenous New Media’s goal is to raise $1 million in seed funding by August 2021.
Romero said the goal of the new endeavor is to fully support emerging talents. Opportunities for Indigenous creatives include: “a finance development deal of a feature script, a scripted proof-of-concept deal with a major studio, a documentary development deal and a blind digital pilot deal.”
Romero has a history of launching such projects. Aside from Red Nation Television, her work with RNCI’s annual Red Nation International Film Festival, which returns in November 2020, is a longtime champion of Native actors, directors and producers.
To keep tabs on her latest cinematic mission, Indigenous New Media plans to track its progress via a "Database of Indigenous Working Talent in Hollywood," created in collaboration with Native Women in FILM Media Coalition. After its first year, Indigenous New Media will produce a report of the current state of Indigenous representation in the industry. From there, the organization plans to present its initial successes.
RNCI is celebrating its 25th anniversary this year and, in November, will cut the ribbon on a Native Studies Center at the University of Southern California School of Public Policy. The room will be named after the RNCI. The two entities partnered back in 2017, and also have an annual podcast deal.
More Stories Like This
Native News Weekly (August 25, 2024): D.C. BriefsUS Presidents in Their Own Words Concerning American Indians
Native News Weekly (August 4, 2024): D.C. Briefs
Seattle Seahawks Tackle Preservation Projects at Daybreak Star Indian Cultural Center for Annual Day of Service
Native News Weekly (June 15, 2025): D.C. Briefs
Help us tell the stories that could save Native languages and food traditions
At a critical moment for Indian Country, Native News Online is embarking on our most ambitious reporting project yet: "Cultivating Culture," a three-year investigation into two forces shaping Native community survival—food sovereignty and language revitalization.
The devastating impact of COVID-19 accelerated the loss of Native elders and with them, irreplaceable cultural knowledge. Yet across tribal communities, innovative leaders are fighting back, reclaiming traditional food systems and breathing new life into Native languages. These aren't just cultural preservation efforts—they're powerful pathways to community health, healing, and resilience.
Our dedicated reporting team will spend three years documenting these stories through on-the-ground reporting in 18 tribal communities, producing over 200 in-depth stories, 18 podcast episodes, and multimedia content that amplifies Indigenous voices. We'll show policymakers, funders, and allies how cultural restoration directly impacts physical and mental wellness while celebrating successful models of sovereignty and self-determination.
This isn't corporate media parachuting into Indian Country for a quick story. This is sustained, relationship-based journalism by Native reporters who understand these communities. It's "Warrior Journalism"—fearless reporting that serves the 5.5 million readers who depend on us for news that mainstream media often ignores.
We need your help right now. While we've secured partial funding, we're still $450,000 short of our three-year budget. Our immediate goal is $25,000 this month to keep this critical work moving forward—funding reporter salaries, travel to remote communities, photography, and the deep reporting these stories deserve.
Every dollar directly supports Indigenous journalists telling Indigenous stories. Whether it's $5 or $50, your contribution ensures these vital narratives of resilience, innovation, and hope don't disappear into silence.
The stakes couldn't be higher. Native languages are being lost at an alarming rate. Food insecurity plagues many tribal communities. But solutions are emerging, and these stories need to be told.
Support independent Native journalism. Fund the stories that matter.
Levi Rickert (Potawatomi), Editor & Publisher